Privacy Policy

The MyNISSAN Rewards Online Shopping Mall ("Program") is a secure web environment where members of the Buyer Loyalty Rewards Program ("Members") can earn MyNISSAN Rewards Bonus Points ("Points") for shopping online at participating merchants (e-retailers) on the web. The Program is managed and operated by DBG Loyalty ("DBG"). Individuals who log in to the Buyer Loyalty Rewards website and link over to the MyNISSAN Rewards Online Shopping Mall and make a qualified purchase are considered to be signed up in the Program and are hereafter referred to as "The MyNISSAN Rewards Online Shopping Mall Members".

DBG is a team of dedicated technology professionals that develop data enabled websites for consumers and businesses. DBG takes privacy and security very seriously. We know that these issues are critical to making the MyNISSAN Rewards Online Shopping Mall a success. DBG operates the Program in compliance with all known legislation and uses industry accepted privacy practices to maintain Members privacy. You may feel confident that DBG has taken steps to insure the privacy of Members using this site. DBG will not treat information in ways dissimilar from what is outlined or disclosed in this statement.

The Information We Collect and How We Use It

Your Buyer Loyalty Rewards Account Number, First Name & Last Name is necessary to successfully track your purchases and credit points for qualifying purchases at the MyNISSAN Rewards Online Shopping Mall.

Your email address will be used for electronic communications to inform you of successful point postings DBG uses return email addresses to answer the emails we receive. Your return email address is not used for any other purpose and is not shared with outside parties.

DBG Use of MyNISSAN Rewards Online Shopping Mall Information

Information on Program member activities is collected and accumulated in order to process MyNISSAN Rewards Bonus Points and to continually improve the Program and Program offerings. This information is used in the process of posting MyNISSAN Rewards Bonus Points to a Program member's Buyer Loyalty Rewards account and is transmitted to MyNISSAN Rewards Online Shopping specifically for this purpose. We do not sell your name or other private information to third parties.

Access to Information

Any personal information supplied to DBG by Program Members is kept confidential and will not be disclosed except as permitted by express consent of the Member or as required by law. DBG will not disclose information about MyNISSAN Rewards Online Shopping Mall Members to third parties unless: - The Program Member has given DBG express consent to do so, or - The disclosure is required by law or warrant authorized by a court of competent jurisdiction. DBG may provide aggregated statistics to third parties or participating merchants but only if this statistical information contains no personally identifiable information about a Program Member. For further information or clarification on these policies you may direct your questions to: DBG Privacy Policies 2300 Valley View Lane Suite 110 Irving, TX 75062

Use of Cookies

Merchant and Network Cookies

As part of the shopping process it is necessary for DBG to be able to track your purchases in order to successfully post your MyNISSAN Rewards Bonus Points in the Program. This tracking function is performed using cookies both from our affiliate networks and from many of the merchants in the Program. Though the Program does not require a cookie to be placed on your machine from our systems, it is a required step in order for you to successfully shop and receive points for your transactions. For more information on cookies and how to check if you have them turned on or not, please access the help system on your browser or access our FAQ on this subject for more information.

Our site may contain links to other websites of interest. However, the Program does not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and review the privacy statement applicable to the website you are visiting before providing any information.

Participating Merchants

DBG reminds Program Members and visitors of our web site that we provide additional links to merchants and additional resources we find useful. These links will lead you to sites operated with different privacy practices. DBG wants to caution our visitors and Program Members that they must take the responsibility of reviewing the other web sites' privacy policies, as we have no control over information that is submitted by Program Members to these third parties. Participating merchants may collect additional information to ensure an award transaction is tracked and reported including the use of cookies. DBG has no access or controls over the usage of these cookies or the collection and dissemination of additional information collected by the merchant.

Children on the MyNISSAN Rewards Online Shopping Mall

The Program is not directed to children, nor do we believe that it will be of interest to children. DBG will not collect or store any personally identifiable information from persons or individuals known to be under the age of 13. If you believe that a child has submitted information to the Program and you would like that information removed, please send a written request for removal to: DBG MyNISSAN Rewards Online Shopping Mall Removal 2300 Valley View Lane Suite 110 Irving, TX 75062 Please include your name, the registered user’s name, address, and email address. All requests must indicate your relationship with the user and must be signed by the requesting party.

Updating Personal Information

As a Program Member it is your responsibility to ensure that all of the information you give us is accurate each time you shop. In the event of an error in posting MyNISSAN Rewards Bonus Points to your Buyer Loyalty Rewards account we may not be able to contact you to correct an error if the information we have is incorrect or incomplete.


DBG may share information concerning transactions or personal information about a Program Member to a participating e-retailer for the verification of transactions made by the Member. DBG may seek to verify that the transactions are qualifying and complete per the Program Terms and Conditions. DBG may investigate any suspected or reported cases of fraud and may at its sole discretion provide personally identifiable information including IP address, to law enforcement and to the courts in the course of seeking remedies in law or equity. Any suspected or known cases of Program fraud or a security breach of the web site/s should be immediately sent to

Changes to This Privacy Policy

DBG may at its sole discretion from time to time update or modify this Privacy Policy on the Program web site. Notification may or may not be made of these changes.